Abhiram Seth, Executive Director Exports, Pepsi India Holding Pvt. Ltd.
Pepsico/Frito Lay Case Study
Concurrent Session II: Market Success Stories:
Contract Farming, 12 March 2007
Audio only for low bandwidth audiences in .mp3 format. Also suitable for loading into portable audio players. The slides may be downloaded from the previous page in .pdf format if you want to follow along.